Social page views
Expanded product visibility
177K
Campaign Case Study
Tess Collings - Portfolio
Increase in email link clicks
Driving product interest
34%
Increase in social engagement
Expanded audience reach
102%
More cost effective results
Return On Investment Up
7x
Created and executed the strategy for a brand new physical product for a digital company.
This campaign launched the company's first physical product range, introducing a new collection of language-learning workbooks to the market. Combining creative campaigns, content and performance marketing, the launch focused on building awareness, driving engagement and creating demand.
The challenge was encouraging an audience familiar with our digital offering to embrace something entirely new, while clearly communicating the value of the product from launch.
Creating excitement ahead of launch through teaser content, email marketing and social campaigns that introduced the product and generated early interest.
Positioning the workbooks around the problems they solved for teachers, ensuring the messaging clearly communicated the benefits rather than just the features.
Using a mix of organic content, paid media and email marketing to maximise visibility, reach new audiences and convert interest into action.
The campaign successfully achieved its first-year sales target, proving demand for a completely new product category from launch.
The Campaign
Results & Impact
My Approach
Build Anticipation
Focus on Value
Drive Demand
Sales Target Exceeded
Generated 177,000 social page views, significantly increasing product visibility and brand awareness.
Expanded
Reach
Increased engagement by 107.1% across social, email and paid channels, proving strong market interest.
Customer Interest
Successfully introduced the company's first physical product range, creating an additional revenue opportunity.
New Revenue Stream
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