In-person attendees
Sold out event 2 years running
300+
Events & Community Engagement
Tess Collings - Portfolio
Get in Touch
Attendee satisfaction
Positive member feedback
98%
Increase in social views
Expanded audience reach
138%
Events delivered to plan
From concept to delivery
100%
Led the creative direction and marketing behind two in-person conferences, transforming them into memorable experiences.
Following years of virtual events, we brought our community back together through an annual conference designed to celebrate languages, spark new ideas and connect members in-person. The events combined learning, networking and inspiration in a way that simply couldn't be replicated online.
The challenge wasn't just selling tickets - it was giving schools a reason to invest in attending. With tight budgets, the event had to clearly demonstrate value for both educators and school leaders while remaining affordable and accessible.
Using member feedback and community insight to shape an experience that members genuinely wanted to attend. Every decision, from the agenda to the format and content, was built around creating maximum value for attendees.
Creating a multi-channel campaign that generated excitement long before the event itself. Through social content, email marketing, video, speaker announcements, the focus was on building anticipation, increasing visibility and driving ticket sales.
Designing an experience that brought members together, encouraged meaningful connections and celebrated the wider language teaching community. The goal wasn't just a successful event, but a stronger, more engaged community long after the day had ended.
The events programme brought together 300+ educators, creating valuable opportunities to connect, learn and share ideas.
The Event
Results & Impact
My Approach
Put Members First
Build Momentum
Create Community
Strong Community
Achieved a 98% attendee satisfaction score, demonstrating the value and quality of the event experience.
Exceptional Feedback
Event promotion contributed to a 138% increase in social page views, helping introduce the brand to a wider audience.
Expanded Reach
Delivered while balancing budgets, logistics and attendee experience while maintaining high standards throughout.
Delivered Successfully
Let's Connect!
I’m currently looking for new opportunities in creative marketing, brand and digital strategy - feel free to get in touch.
