Lower cost per result
Improved effiencency
33%
Paid Media &
Growth
Tess Collings - Portfolio
Get in Touch
Growth in engagement
Stronger audience
515%
People reached
Expanded brand audience
158,000
Increase in
link clicks
Driving traffic at scale
6.2x
Relaunched a successful Paid Campaign across Meta Ads.
Meta advertising was a key growth channel for the business, helping us reach educators, promote products and generate new leads at scale. As competition for attention increased, the challenge was to improve campaign performance while making budgets work harder.
Through a combination of creative testing, audience targeting and ongoing optimisation, I focused on driving stronger engagement, increasing traffic and improving the efficiency of our paid campaigns.
Analysed campaign performance and audience behaviour to understand what was driving engagement and where opportunities for growth existed. These insights shaped the targeting, messaging and creative approach.
Developed and tested a range of creatives, formats and messaging angles to identify what resonated most with different audiences. The focus was on creating content that captured attention and encouraged action.
Using performance data to guide decisions, I continuously refined audiences, budgets and creative assets to improve results, reduce costs per result and maximise campaign performance.
Page engagement increased by 515%, helping more people interact with the brand and its content.
The Paid Media
Results & Impact
My Approach
Start With Insight
Capture Attention
Optimise for Growth
Stronger Engagement
Generated 6.2x more link clicks, successfully turning awareness into action.
Traffic at
Scale
Reduced cost per result by 33%, improving overall campaign performance.
Efficient Growth
Campaigns delivered 158,000+ impressions, expanding reach and visibility.
Growing Awareness
Let's Connect!
I’m currently looking for new opportunities in creative marketing, brand and digital strategy - feel free to get in touch.
