Increase in organic traffic YoY
Improved search visibility
73%
Website & SEO Development
Tess Collings - Portfolio
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Increase in scroll depth
Audience engagement
22%
UX improvements
Simplifying user journey
User Led
Pages redesigned
Consistent branding
20+
A complete website redesign, aimed to increase user experience and drive sign-ups.
The website was the company's main digital hub, bringing together its products, resources and membership offering. Over time, it had become difficult to navigate, with a dated design, slow load times and large amounts of overlapping content spread across multiple pages.
My role focused on reimagining the user experience and visual design, simplifying the site structure, improving usability and strengthening SEO to create a faster, clearer and more engaging journey for users.
Restructered the site around the user, reducing unnecessary content, improving navigation and creating clearer pathways to key information and call to actions.
Modernised the visual identity of the website, introducing cleaner layouts, stronger hierarchy and a more engaging experience that better reflected the brand.
Optimised site structure, page content and SEO foundations to improve search visibility and help more users discover the website organically.
Created a modern digital experience that better reflected the company's products, services and ambitions.
The Website
Results & Impact
My Approach
Simplify the Experience
Refresh the Design
Strengthen Visibility
Elevated
Brand
SEO improvements contributed to a 73% increase in organic traffic, helping more users discover the website through search.
Improved Visibility
Created a scalable website foundation that continues to support new content, products and campaigns.
Built for Growth
Simplified navigation and content structure, which resulted in a 42% increase in CTAs, showing improved user experience.
Clearer
Journeys
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I’m currently looking for new opportunities in creative marketing, brand and digital strategy - feel free to get in touch.
